When AI Decides Who Gets the Next Client
Will It Choose You?

The New Client Search Has Moved to AI: Why IP Attorneys, Law Firms, Executives, and Coaches Struggle to Be Found

Every day, high-value clients and companies aren't searching Google for experts anymore they're asking ChatGPT, Perplexity, Gemini, or Google's AI Overview. They type or say:

• "Who is the best intellectual property law firm for patents and trademarks in [city]?"
• "Which IP attorneys have the strongest track record in litigation and enforcement?"
• "What sets this IP law firm apart from others in protecting inventions and brand assets?"

The hard truth:

Decades of wins, a respected reputation, and costly advertising mean nothing if AI engines don't recognize your firm's expertise. The race for visibility is already happening, and your firm may be losing it.